When I’m not fielding phone calls for TOON or dressing up like Penny the mouse to go on tour with Geoffrey, I teach drama to elementary school-aged children in Brooklyn. This June, I directed Stinky, the play, with twenty second graders, for a spring show on the theme of tolerance.

I’ve always loved this book’s message about making friends with unusual characters. Many of my students are immigrants, or the children of immigrants, and they hail from all different parts of the world–Russia, China, Burma, Israel, India, and Pakistan. Most of them are bi- or tri-lingual. While rehearsing the play, I watched them make insightful connections between the friendship Stinky and Nick ultimately share, and the friendships they have in their own lives, with other children from wildly different cultural backgrounds.

My cast included seven rats, three possums, two slugs (played by twin brothers in a tour de force of slowness), three birds, two narrators, a toad, a boy (Nick), and a monster (Stinky). My colleague, Erin Lynn Welsh, designed the set (with trees painted by our fifth graders!) and the masks, which the cast made out of simple paper plates. I played a tree in the background (can you find my hat?), whispering line prompts when necessary.

Dr. Michele Berg of the Family Service and Guidance Center in Topeka, Kansas was recently introduced to the TOON Books collection and our unique storytelling format.  As the Director of the Center for Learning Disorders, Dr. Berg was quick to recognize the value that our books hold not only for beginning readers in general, but for struggling beginning readers in particular.  Here’s her response after reading a few of our titles:

These are excellent and I am so happy to know about the books and all of the classroom resources on your website!  I plan to meet with the literacy coaches from Topeka Public School District later in August when they return to duty.  I will share these books and the website with them as I think this format will work very well with reluctant and/or struggling readers.

I am also sending your email/the link to your website to ERC Resource and Referral Center here in Topeka.  This is an organization that provides training to teachers in this region.  I know they will be very interested in the books as well as the resources/activities on your website.

I will also be introducing these books to the staff in our Early Childhood Intervention Program here at Family Service.  I particularly appreciate the conflicts between the characters that are portrayed in the Benny and Penny books … our staff will enjoy reading these with the younger children and talking about the situations.  I will introduce the upper level books to our staff in the Youth Intervention program … Mo and Jo: Fighting Together Forever and Otto’s Orange Day will be great for that group … older children who have trouble reading and also trouble resolving conflicts.

Parents and children can now enjoy the spunky and whimsical Silly Lilly in the Four Seasons anywhere with the convenience of an iPhone, iPod Touch or iPad. With narration available in English, Chinese, French, Russian and Spanish, parents can entertain and educate children with this critically acclaimed easy reader.

Selected as a Best Children’s Picture Books by Publishers Weekly when it was released, Silly Lilly in the Four Seasons by Agnès Rosenstiehl (recipient of the prestigious Grand Prize for Children’s Books of the Société des Gens de Lettres) was described as “perfect for new readers” by the School Library Journal. “Comic moments…draw us directly into Lilly’s emotional world, where attention is routinely paid to everything, from a lowly dandelion on up,” remarked the eminent critic Leonard S. Marcus in a starred review.

Unique features of the TOON Books iPhone/iPad app include:

• Lively narration that brings the story to life. Onscreen text and highlighted speech balloons help readers make associations between the words they hear and see. It is the closest experience to being read a book that any app can deliver. As with all TOON Books, repeated use builds reading fluency.


• The carefully chosen vocabulary is recommended by educators for young children; the app is designed specifically for young readers for ease of use, with easy-to-read large type and pages that can turn automatically or be swiped back-and-forth manually for a true feeling of turning the page.


• Narration is available in five languages – English, Spanish, French, Russian and Mandarin Chinese. The interactive options immerse young readers in the story, making this a great tool for both English Language Learners and very young English speakers learning a new language. There’s no better way to introduce a child to a new language than with the universal language of comics.

Silly Lilly is the American counterpart to Mimi Cracra, the star character of over 100 books and a television show in France. The TOON Books line recently expanded with hardcover bilingual French/English editions published in France by Casterman, the most recent of which is Silly Lilly in the Four Seasons (more information at TOON-books.com).

TOON Books’ Editorial Director Françoise Mouly (who is also Art Editor of The New Yorker) launched the new line of comics for young readers to overwhelming praise.Vetted by educators and librarians, the collection is a breakthrough in books for early readers, now used in K-2 classrooms throughout the US. The Silly Lilly app follows Jack and the Box by Art Spiegelman, the Pulitzer-Prize author of MAUS (featured in the LA Times and Apple’s April 2010 “What’s Hot”, and among the 10 ten apps in France upon release) as well as Little Mouse Gets Ready, by Jeff Smith, the author of the bestselling Bone books, as the third iPhone/iPad app released by TOON Books and iStoryTime, the leader in iphone children’s books.

We were delighted when School Library Journal proposed to co-sponsor a TOON BOOKS SWEEPSTAKES.

The entry form for the Sweepstakes ran from April 22, 2010 to June 22, 2010 and was open to both academic and public librarians, as well as teachers from all across the country.

We were even more thrilled when we learned of the overwhelming response: Over 2,300 teachers and librarians entered, all eager for a chance to win a visit by Geisel Award winning author Geoffrey Hayes, along with original artwork, or a FREE COLLECTION of all our prize-winning books.

And now that we’ve notified the winners, we’re pleased to pieces at seeing their explosion of joy:

The Grand Prize winner is Ann Niederkorn from Graham & Parks Alternative Public School in Cambridge, Massachusetts. When notified of her luck, she exclaimed, “HOLY MACKEREL, BATMAN!!! I am so stoked, I can’t even tell you!  This is fabulous news!!!  My little guys really love the TOON comics, and I’m sure they’ll be psyched to meet a real, live TOON author/artist.” We love the enthusiasm Ann, and Geoffrey can’t wait to meet the young readers in your school one-on-one.

The 50 other winners are:

Elizabeth Hester, Irondale Middle School, Birmingham AL

Kimberly McCloud, LRSD-Williams Magnet School, Little Rock AR

Mim Gottschalk, Rancho Mirage Public Library, Rancho Mirage CA

Joanna Ward, Temple City Library, Temple City CA

John Thomas, Spanish Peaks Library District, Walsenburg CO

Marcia Berbeza, Pulaski Elementary School, Wilmington DE

Casey LaPlante, East Windsor Middle School, Broad Brook CT

Roseanne Russo, Marion County Public Library System, Ocala FL

Margaret Troxler, The Epstein School Goldstein Media Center, Atlanta GA

Nicole Annis, Keosauqua Public Library, Keosauqua , IA

Karen Burke, Naperville Public Library, Naperville IL

Katharine Fitzpatrick, Disney Magnet School, Chicago, IL

Mary Evans, Morgan Elementary, Hutchinson KS

Leslie Bahn, St. Martin’s Episcopal School, Metairie LA

Jayne Dudley, Kindercare, Canton MA

Janet Browning, Pointers Run Elementary School, Clarksville MD

Caryn Bartone, Salem-South Lyon District Library, South Lyon MI

Jackie Lannin, Hallie Q Brown Community Center, St. Paul MN

Anna Ruhs, Starkville-Oktibbeha County Public Library System, Starkville MS

Phyllis Danko, Wiggin Memorial Library, Stratham NH

Barbara Kreyling, North Plainfield High School/Middle School, North Plainfield NJ

Michele Beddow, Apshawa Elementary School, West Milford NJ

Nicola McDonald, Brooklyn Public Library Washington Irving Branch, Brooklyn NY

M.L. James, William B. Ward Elementary School, New Rochelle NY

Martha Alcott, Chappaqua Public Library, Chappaqua NY

Jean Berotti, Island Park Public Library, Island Park NY

Mildred Said, Queens Library/South Ozone Park, South Ozone Park NY

Brenda Ballinger, Adams County Public Library, West Union OH

Sally Klepper, Avon Lake Public Library, Avon Lake OH

Rhonda Hancock, Banks Elementary School, Banks OR

Elizabeth Davis, Lackawanna County Children’s Library, Scranton PA

Sharon Lux, St. Michael’s Country Day School, Newport RI

John Hewell, Oconee County (SC) Public Library, Walhalla SC

Lori Finger, Hilton Head Preparatory School, Hilton Head Island SC

Karen Wiechmann, Siouxland Libraries, Sioux Falls SD

Karen Cushing, Pleasant View School, Memphis TN

Kathleen Judd, Hazelwood Elementary School, Clarksville TN

Theresa Rogalski, Wilson Elementary School, Houston TX

Norma Martinez, East Point Elementary School, El Paso TX

Theresa Zelasko, Southwestern University A. Frank Smith Library Center, Georgetown TX

Martha Blackmon, Rusk High School, Rusk TX

Gene Nelson, Provo City Library, Provo UT

Dawn Pleet, Bennett Elementary School, Manassas VA

Angie Rachels, Rockbridge Regional Library, Lexington VA

Ellen Proefrock, Larrymore Elementary School, Norfolk VA

Sherry Clem, Van Wyck Branch Library, Norfolk VA

Mary Alice Powers, Windsor Middle/High School, Windsor VT

Terry Reeder, Cedar Way Elementary School, Mountlake Terrace WA

Jackie Parker, Lynnwood Library, Lynnwood WA

Jennifer Wharton, Matheson Memorial Library, Elkhorn, WI

And here’s a sampling of their reaction:

“This is wonderful. Thank you so much… With school out for the summer we get all the kids coming here more often than they do during the school year so the books will truly be appreciated. Again, thank you very much.”- John Thomas, Spanish Peaks Library District

“Thank you. Thank you. Thank you! We certainly shall enjoy the books. Our patrons are very excited about this series. They are on this year’s school summer suggested reading lists! We can’t thank you enough. This summer’s program is “Make A Splash-Read” You will indeed “make a BIG splash with our readers” ! Thank you for helping make our graphic novel collection a spectacular one for beginner reads.” – Phyllis Danko, Wiggin Memorial Library

“Wow! Wow! Whee hoo! Yippee- Thanks!!!!!! I am very excited to be a winner in your contest- we are mad hot for your older kid books also, so this is very wonderful.” – Jackie Lannin, Hallie Q Brown Community Center

“This is VERY exciting–thank you so much! I just spoke to the head of our Children’s Room and she is thrilled to add these to our collection.” – Martha Alcott, Chappaqua Public Library

“Wow!! Thank you so much and I am a lucky guy!” – Gene Nelson, Provo City Library

“My students will be thrilled when they come back to school next fall!” – Mary Evans, Morgan Elementary

“Thanks so much! … We have several titles in our collection and they are gaining in popularity as patrons discover them. I’m very excited to be able to add these titles!  Thanks again.” – Mim Gottschalk, Rancho Mirage Public Library

“Thank you so much…I am thrilled! I can’t wait to share them with my students!” – Ellen Proefrock, Larrymore Elementary School

“Glad I checked my email today!  How exciting to be a winner.” – Janet Browning, Pointers Run Elementary School

“Wow. I am really excited to be able to add these title to our collection.” - Karen Burke, Naperville Public Library

Jennifer Wharton and the Matheson Memorial Library even blogged their excitement on their library’s website! Check it out!

http://mmlcheckitout.blogspot.com/2010/06/we-won-toon-books.html

All winners will also be announced on the School Library Journal blog “Good Comics for Kids” by Brigid Alverson at http://blog.schoollibraryjournal.com/goodcomicsforkids.

Congratulations to all our winners, thanks to all our entrants, and keep up the contagious reading enthusiasm!

Sharon Hrycewicz of the Downers Grove Public Library in Downers Grove, Illinois explains how her library handles the labeling and categorizing of TOON Books, while pointing out the advantages and disadvantages of different strategies:

“Where do you shelve your TOON Books?” It’s a question many people have been asking.  TOON Books asked me to share the struggles our library has been having with this issue.  Below, I list both pro and con arguments for each section of the library:

1. J/Comics: This is a pretty small, yet active, collection located near our fiction collection.  We have everything from BabyMouse to Calvin and Hobbes, Rapunzel’s Revenge and Garfield.  Our department runs birth through eighth-grade, and there are a mix of titles and ages on these shelves.  Deep down, TOON Books are comic books.  The reading level may be first-grade, but that doesn’t matter to the reader. Our comics section is pretty far from the readers and picture books, so placing TOON Books with comics makes it difficult for beginning readers (and parents) to find them.  However, placing TOON Books with comics will certainly get them to the children who like comics.   I think there is an argument for placing Toon Books here, but it’s not my first choice.

Photo Credit: Sharon Hrycewicz

2.    JE/Picture Books: This is our largest collection.  The argument for shelving TOON Books here revolves around Geoffrey Hayes, the author of Benny and Penny.  Hayes is an established picture book author, so if you like one Hayes book you are sure to look for others in this section.  The age group targeted for picture books (and their parents) will seek books here.  I’m not sure I want TOON Books here.  It doesn’t feel like the right fit.

Photo Credit: Sharon Hrycewicz

Photo Credit: Sharon Hrycewicz

3.  JE/Readers: I’ve done readability graphs for Benny and Penny in the Toy Breaker and Zig and Wikki in Something Ate My Homework, and both titles score at or below a first-grade level.  Putting TOON Books in our Reader section would be placing them with their peers—they are readers!  I love the idea of comic books for beginning readers. They help develop what I think are good reading skills.  Comics naturally progress from left to right (as does text) and use all sorts of made up words like “zoop” and “poom”.  Beginning readers encounter words they don’t know and must decipher them with their phonics skills.  Placing TOON Books in the early reader section gives beginning readers books to get excited about instead of ubiquitous character books.  I would like to see our Toon Books here,  shelved as JE/Readers/Toon Books (and perhaps kept in a separate display within the Reader section).

That’s what’s happening in our library.  Where do you shelve your TOON Books?

Photo Credit: Sarah Shatz

TOON Books is engaging in a new effort to bring public opinions, comments, and ideas to the forefront.  Our blog will now regularly feature Q&As and opinion pieces shared by parents, librarians, and educators who are eager to chime in on issues dealing with emerging readers.  One topic that we’ve seen a major response to is the labeling and categorizing of our books.  Betsy Bird responded to us on Twitter regarding the shelving of TOON Books: “We shelve ‘em with the other Graphic Novels. Honestly, I wish we put some in the Early Reader section, too. I worry they get lost.” Comics or graphic novels, early readers or picture books, it seems the TOON titles are caught in a web of semantic confusion.  “I’m a little ignorant on specifics: what defines ‘early readers’ and ‘emerging readers?’” tweeted Johanna Draper Carlson of Comics Worth Reading.  We enthusiastically welcome your thoughts on definitions of these labels and where the TOON books belong.

Sara Paulson, a Library Media Specialist at the P.S. 347 American Sign Language and English Lower School, recently began using TOON Books in her lessons.  While our titles are designed for all kinds of emerging readers, they have proven to be especially helpful for Sara’s students with hearing impairments and limited English language skills.  Julia Philips asks some thought-provoking questions in this interview with Sara that details the reasons why TOON Books has been both a fun and effective learning tool.

1. How did you first find out about TOON Books, its website, and the Benny and Penny blog?

I attended a workshop with Francoise Mouly about using comics in the classroom. Our kids love the visual nature of comics. Upper elementary readers can get so much information from the pictures, making reading more enjoyable, especially for those who aren’t top-notch readers yet.

2. When did you begin work at 47′s Edith Kleberg Library, and what drew you there?

I have been the librarian here since 2001. I was working at a great secondary school but wanted to work with little kids after having a child myself. It was word of mouth, really. They had been looking for a Deaf librarian and couldn’t find a good candidate, so they settled for me. I have learned how to sign basic conversational ASL, and this summer I hope to focus on it more. I usually work with a talented sign language interpreter so they get good ASL language model, which is especially important for storytelling. They were looking for someone who loves children’s books and understands the technology undergirding the library program today, and I fit that bill.

3. How exactly did you integrate the blog into your library time, and how did the students respond?

The students are currently using a blog in their classroom, so I thought it would be a great way to reinforce the format of a blog. They had also seen the Toon Books site, which I introduced the week prior. I read a vignette of Benny and Penny to introduce the characters to those who might not know the siblings, and then showed them the picture projected onto the library Smartboard. I asked them to write in their library notebooks what Penny might be thinking. While walking around, I tried to steer them beyond “I am scared,” and sometimes had to ask who the speaker was when they wrote “Penny is scared.” I also took screen shots of stills of the previous comics on the blog and made a sequencing game on the Smartboard for students who finished early. They enjoyed the game and used both their visual skills and reading skills to sequence, especially the one with the song. Others went on to create comics on the comic maker. I think the blog exercise of filling in the speech bubble gave them an entry point for creating their own comics and filling in their own speech bubbles. They were primed.

4. We’re particularly interested in 47′s place as an American Sign Language and English school. Are there any insights you’ve developed about how your school—and your students—differ from those that don’t employ ASL? Have you found that some books, resources and web tools are more successful than others with deaf and hard-of-hearing students?

As you know, ASL is a visual language, and these students are very attuned visually. To describe a person, they are honest. No bones about it, if a person is fat, that is the first descriptor. I love the way that you can interject points of grammar into your teaching when you know a class is bilingual. For instance, we did a lesson based on the new Walter Dean Myers picture book/poem called Looking at Me. They watch with an intensity that is surprising. They see details that I do not see, but in many ways most children are like that. Adults have learned how to focus so much more than children that they miss a lot of the visual cues.

They made a list poem of who they were (Artist, Writer, etc.), and they were signing it without the classifier that meant “person who does” so I, being only an elementary signer myself, was able to grab that teachable moment, and show them how to make “artist” out of the sign “art”. The same happened when using the speech bubbles, where you can reiterate first person versus third person.

Toon Books have been a great hit with our third to fifth grade students who have had little to no English language in the household. We have one hearing 5th grader who has some ASL and some Spanish in the home—a wonderful artist, quite dreamy, but cannot grasp English easily. She is reading on a first grade level in 5th grade, and loves Toon Books. Another student is a deaf third grader who came from Mexico when he was in Kindergarten, but whose parents are hearing. He had little to no language input as a young child being Deaf in a hearing environment and is one of the greatest enthusiasts. All of my students, Deaf, hearing and hard-of-hearing that are reading below grade level have been enjoying your books. They are easier to understand than Owly, I think—more relevant.

As for the students who employ ASL and are at grade level, I read Silly Lilly to a Pre-K class, and they chanted it as I read it. I was surprised how well they responded.

Obviously, the web site’s text is key. It is better that books not be captioned and rather light up when you scroll through.  The more integrated the text into the pictures the better, so the students don’t have to keep looking here then there.

In appreciation for visiting their school, students from Linda Parnes’ class at P.S. 109 sent a very colorful bunch of Thank You cards to author Nadja Spiegelman and author/illustrator Geoffrey Hayes. Linda says her class enjoyed the visit very much and that her students “are looking forward to creating comics of their own.” It brings us great pleasure to know that the students connected so strongly with Nadja and Geoffrey’s work, and we are especially excited to hear that the students have been inspired to make their own comics.

To Linda Parnes’ class at P.S. 109: Thank you for all of your thoughtful comments and imaginative drawings!

Geoffrey Hayes, creator of the Geisel-award-winning Benny and Penny books, and Nadja Spiegelman, author of the newly released Zig and Wikki in Something Ate My Homework, stopped by three Brooklyn schools recently to share their work and meet young fans.  All the students, even those in middle school, were completely engaged by Geoffrey and Nadja’s readings.  “There is something about comics that transcends age groups,” Geoffrey says.  He continues, “One thing that always strikes me is how universally sweet and polite the kids are no matter where I speak. They always seem so excited just to have us come and talk to them.”

Nadja, Geoffrey, and the children not only read Zig and Wikki and Benny and Penny together but also created their own new comic characters.  Our TOON authors point out that it still seems magical to kids when they watch a drawing evolve out of what was just a blank sheet of paper.  First, Nadja and the students helped Geoffrey draw monsters by calling out suggestions for scary features, then the students spent about fifteen minutes drawing their own monsters and discussed them with the authors.  “The kids really got into helping me draw monsters,” Geoffrey says.  “Mohawks are big these days. So more than one of my monsters ended up with a Mohawk.”

At all three schools, the visiting TOON authors found students to be enthusiastic, attentive, and inspiring.  Although Geoffrey left his drawings behind for each school library, the children weren’t ready for the authors to go.  Instead, they gathered around Geoffrey and Nadja and asked for stories, pictures, and lots of hugs.

Renowned doll designer Sabrina Cho has designed three custom plush toys for TOON Books: two brand-new Benny and Penny dolls and a soft, lovable, ten-inch-tall Little Mouse available for purchase on our site.  We find her handcrafted plush characters so authentically adorable and so expertly designed that we had to ask Sabrina for the details of their creation:

What’s your interest in doll-making?

Dolls fascinate me with their controversial state. What I mean by this is that dolls are realistic in an artificial way or artificial in a realistic way. A doll captures a moment and lives forever in that state. [Dolls] live in a world of unlimited imagination that humans are not able to participate in as a whole.

How did you make these dolls?

First, I would read the character’s book couple of times and without looking at the book I would come up with a quick sketch…After the first sketch was finished, I would go back to add details and correct proportions. Then I tried to imagine the 3D form of the doll and deconstruct it in my head to flat pattern form. During the process, I researched different fabric shops to find the best representation of the doll. After all the patterns are made and fabrics are found, it’s just simple cut and sew.

How closely did you work with the TOON Books when creating these dolls?

I would always have the book around me and I tried to read every time I had a moment. I read the books quickly because this way I could capture the first impression of the doll and characteristics that stand out the most. I believe in doll-making, capturing personality is very important.  Like I said, a doll captures a moment.

I would love to continue working with TOON Books until they are tired of me! I grew up reading comics, which has helped me learn how to read and write (and of course, I still love reading them!). Furthermore, I believe that reading cartoons helps build up creativity/imaginations…I like to be a part of creating a imaginary world and to allow [other] people to be part of it.

You can see more pictures of Sabrina’s Little Mouse doll on our site.  One of these handmade plush dolls is the perfect collectible; in addition to fully functioning clothes, Little Mouse comes with a certificate of authenticity and a copy of the Little Mouse Gets Ready hardcover signed by Jeff Smith.

We love to pick up the characters’ toys and books together, because when you hold them in your hands, the motivation for their creation becomes clear.  In a world of modern objects that are so often disposable — of other books’ thin paper and flimsy covers, or other dolls’ slick faces, hanging threads or loose buttons — the Little Mouse doll and book stand out.  They are both created to last, and to be loved.

Earlier this week, TOON Books hosted the 2010 Book Expo America Drink and Draw at Books of Wonder in NYC.  Two easels, great food and wine, and a roomful of children’s book enthusiasts made for a memorable evening.  Attendees ranged from established authors to new readers, making age no object at this fun event.

Geoffrey Hayes (author and illustrator, Benny & Penny), Dean Haspiel (illustrator, Mo and Jo: Fighting Together Forever), Nadja Spiegleman (author, Zig and Wikki in Something Ate My Homework), and Trade Loeffler (illustrator, Zig and Wikki in Something Ate My Homework) took turns at the easels drawing the familiar faces of TOON Books characters.  Other guests were free to draw alongside them and create any kind of character or scene they wished!  Cartoonist Nick Abadzis adorned one of our easels with a fantastic astronaut dog, and a TOON Books reader was seen drawing a speedy-looking car. Despite the spread of scrumptious hor d’oeuvres on the other side of the room, the drawings attracted quite a crowd.  Editorial Director Francoise Mouly was delighted by the impressive turnout and support for TOON Books.  Book sellers, distributors, and librarians alike were eager to learn more about the philosophy behind our unique kind of storytelling.

As the event came to a close, some of the remaining guests migrated to the perimeter of the room.  At any other party, this might be taken for a sign of boredom—not so at the Drink and Draw!  Attendees paused their conversations to flip through the pages of our 12 titles, including the soon-to-be-released Silly Lilly in What Will I Be Today? at our table stocked with books, catalogs, and giveaways.  The 2010 BEA Drink and Draw delivered.  There was drinking, drawing, and a whole lot more!

Last week, we dared to call our TOON early readers “comics” — and, boy, did you ever take us up on that dare!  Paula Willey was one of the first to respond to our quest to lift our titles out of the “graphic novels” section of bookstores and libraries and into the “easy readers” section where we believe they belong.  She wrote:

Except for the short long ones (Jack and the Box, Silly Lilly) we shelve them in kids’ graphic novels. I think it’s a good spot. Older readers pick them up sometimes and enjoy them – they’re easy and funny – and when we lead younger readers over to those shelves to get Luke on the Loose and Zig and Wikki, they get a gander at the longer books that they have to look forward to. It helps that our kids’ graphic novel section is centrally located and not off in some hideaway.

TOON Editorial Director Françoise Mouly applauded this argument for focusing not on divisive semantics but on the issue really at stake.  How do we make sure these books reach their intended and appropriate audience?  A centrally-located “kids’ graphic novel” section is ideal for making sure the right material reaches the right kids, and an involved librarian ensures this shelving approach’s effectiveness.  “It’s a wonderful point of entry,” said Françoise.

Over at School Library Journal, Betsy Bird asked her readers where they shelve their TOON Books.  “As easy reading comic titles,” she wrote, “they sort of fall between two categories.  Here at NYPL we put ours in the graphic novel section, but that’s a bit unfortunate.  As Toon Books points out, novels these ain’t.”  Educators’ responses poured into the comments section:

“If I had my say, I’d shelve all the Toon books with easy readers, but the people who do our cataloging put some in easy reader and some in picture books. Confusing I think….I like to point people to picture books for read-together-and-share type needs, and to easy readers for kids actually reading on their own, and the Toon books are much more useful as the latter, so that would be less confusing. We don’t have a juvenile graphic novels section — everything is mixed in. For some reason the director is dead set against putting them in their own section.”

“I put the Toon books as Easy Readers, it does cause heartburn in the branches but I think it is important folks know Easy Reader is not a size. Our J Graphic novel collection is from 2nd to 5th grade so they could go there. I am often influenced by how the books is BISACed in Ingram and B&T.”

“Our Toon books are in graphic novels — it’s a huge mishmash, but we’ve gotten several compliments on how many GNs we have for the younger set, so people are finding them.”

At the Comics Worth Reading blog, Johanna Draper Carlson wrote that “the Toon publications are graphic novels because they’re stand-alone stories in substantial bindings intended to be stocked long-term, instead of more disposable temporary issues. The generally accepted term for such books are ‘graphic novels’, because comics, rightly or wrongly, have other connotations.”  She’s entirely right to say that the term “graphic novels” has become the go-to descriptor for any paneled work, and that “comics” connotes something…else.  Still, it may have come time to update our collective vocabulary.  “Graphic novels” as an umbrella term was useful when there were only a handful of hardbound comic works, but now we have hundreds of publications that address dozens of genres, styles, and intended audiences.  There are romances, memoirs, short pieces, illustrated poems, war stories — there are early readers now — so let’s begin to call them all by their true names.

The issue of shelving is not a simple question with a simple answer, but a long and complicated debate.  We’d love to hear your thoughts and feature them here.  Where do YOUR TOON titles belong?

Last week, our office was delighted to receive a visit from Zak Foster, winner of Strand Bookstore’s Tote Bag Design Contest, which TOON Books co-sponsored this spring.

Zak’s visit was a joy: he came both in his capacity as a talented young artist and as an engaged teacher at Brooklyn Community Arts & Media High School in Bedford-Stuyvesant. He brought a small group of his students along for the afternoon, and it was thrilling to see how bold and brave these high-schoolers were, as they sketched the New York City skyline for us on scraps of paper around the office, read the Japanese posters on the walls, and asked TOON artist Geoffrey Hayes how to plot comic story lines.

Zak and his students met Françoise Mouly, TOON’s Editorial Director, for lunch at the New Yorker‘s office in midtown Manhattan.  As she gave them a tour of the magazine and explained how the publication is constructed each week, one student, Daniel, stopped and pointed to a gigantic aerial map of New York City that was posted on an office wall.  ”Here we are,” he told the rest of the group.  Sure enough, under his finger lay the exact location of the building where they currently stood — he’d found it after only a glance. We have to congratulate Zak doubly, then.  Not only does he create his own exceptional designs, but he also fosters in his students the same strength of visual literacy that TOON works to promote in a new generation of readers!

Chris Wilson, editor of The Graphic Classroom, recently introduced a classroom of second-grade students to the educational tools found in the TOON Book Reader.  Chris and his students read Otto’s Orange Day with the aid of the Reader’s voice narration, discussed their reactions to the book, and posted comments anonymously on their classroom blog. We were so thrilled to read Chris’ thoughtful, intelligent account of comics use in the classroom that we just had to find out more:

We really admire your successful marriage of engaging comics and educational classroom time.  What led you to combine your interests in teaching and comics?

It was luck, really. I was not a comic reader growing up for three reasons: (1) Reading was slow and hard for me. I avoided it at all costs, (2) I was turned off by a lot of the art style and colorings of comics [and] (3) I fell prey to the “comics are not real reading” stereotype…I didn’t want to read anything as a kid. It was too hard…

As an adult, I had a good friend, Larry, who [had] read Spidey and Teen Titans from early childhood…Larry was a reader of traditional books because of his early engagement with comics. When my daughter was born, it occurred to me that I wanted my daughter to love the things I enjoyed, I wanted her to become a better reader than I had been as a kid (or adult for that matter), and that I harbored many unfair and untrue perceptions about comics.

…Years later, I decided to become a teacher and I relied on my personal experience to guide my interests…I went back to school to get my teaching certification and my master’s degree in education.  I knew what I wanted to write my graduate paper on. The first thing I did was meet with the graduate advisor and ask permission to write my thesis on the use of comics in the classroom. She approved excitedly and I enrolled and started The Graphic Classroom immediately so that I could build a knowledge base.

How much support does your school’s administration extend in the use of comics as classroom tools?

My principal, school board, superintendent and other administrators are very supportive of my use of comics. The research regarding comics and reading motivation is solid and I used that information to support my endeavors. I was assured that I would be able to use my comics in my classroom so long as our curricular standards are being met. Upon being hired, I immediately asked for permission to start the Hall of Heroes comic book club for fourth graders. The effect that club has had on the students is significant. [The] impact of comics has been significant enough that grade level teachers have asked to use my comics in their classrooms. I’ve even had teachers from other buildings ask me to come to their classrooms and teach their elementary students about comics.

How did you first find the resources available in Professor Garfield and the TOON Reader Library?

We at The Graphic Classroom have been dyed-in-the-wool, unapologetic supporters of TOON Books and Professor Garfield. When I first heard of TOON Books, I could not wait get my hands on them. Emergent reader comics were hard, if not impossible, to come by at the time. After reading my first TOON Book, I knew I had to read all of these books and get them into the hands of early childhood educators.

In the fall of 2009, I received a phone call from a Professor Garfield staffer about the website. He sat on the phone with me and took me through the site. It wasn’t a week until I started using it with grades K-2 in my building. We started reading the TOON Books comics, but expanded to using the extensive phonics and story sequence activities, and the comics creators.

You wrote on your blog that your thesis research led you to believe that kids have a high reading motivation for comics.  Why do you think comics provoke this response in children?

Research also demonstrates when students choose their own reading, comics consistently rate in their top three choices. Choice, it turns out, is a significant factor in the reading motivation of students. Interestingly enough, many educators are highly reluctant to allow students choice in reading. I suspect this is because we educators have our own notions of what consists of “real reading”.

Entire chapters and books have been written on the subject of comics and motivation, but when we boil things down we have a duality of image and text that allows students more than one way to decode the story. Comics are less daunting (although not less difficult or important) and they are more engaging to a visually stimulated population. Comics lovers tend to be prolific readers of traditional books…Why? Comics promote a love of reading in kids and adults. When a person falls into the honey pot of reading for love, then an entire world of literature (prose, poetry, newspapers, magazines, blogs) comes alive. When kids have a reason to read, they will seek out engaging stories in nearly any format.

As a parent, how do you encourage your daughter’s appreciation for appropriate and educational comics?

My daughter has her own comic box in her room. She gets her own comics from the comic shop. I talk with her about comics and I entice her by selling her on stories I think she will connect with. I also talk with her about and promote the reading of traditional novels, poetry, magazines and other forms of word and story. We also see a lot of movies and watch some television shows together. We love quoting movies and TV shows.

My daughter also sees my wife and I read weekly if not nightly. I read comics, poetry and fiction, while my wife reads mostly nonfiction. When she was born, my wife and I were committed to a home that promoted reading. I do seek out female-oriented comics for my daughter and my students. It is important to me that girls are equally represented in my educational efforts. I read those comics, too, and talk with the girls about them.

It was fascinating for us to hear Chris, both as an academic and as an involved father, share his thoughts on kids’ comics.  As much as we love hearing from bloggers, parents, and teachers, though, nothing beats hearing kids themselves comment on TOON Books. We’re so grateful to Chris for giving his second-graders the blogging platform to publish their thoughts, and we gathered a few of our favorites to share with you:

I liked Otto’s Orange Day it was fantastic. Because I like orange to. I liked his singing. I liked the genies bling –bling. I recommend this book for all second graders.
by:Soccerstar12

I liked Otto’s orange Day . I liked Otto’s song. I liked the Genie because he is tricky. I liked when the lizard was orange .I recommend this book for all students.
by FrogMan

I liked his song. Every thing was orange. Alert be awere for the orange crime. I Recommend.
By. Underdog.

I like wian otto sat wat pashsikl. I ilke ant Sile iee swrieha. I like that gene to. Ta gene hat pesa
(No name listed)
(Translation: I liked when Otto said “what popsicle”. I like Aunt Sally Lee’s …. I like that genie, too. The genie ate pizza.)

Here’s an adorably ambivalent one:

I don’t like Otto’s Orange Day. I like genie. I like bling bling. I like otto. I don’t like it but want all kids read it.
by freddychainsaw

Well, we can’t please them all, try as we might, but I suppose we’re satisfied with the compromise of having “all kids” read this book.  Still, we’ll have to go with second-grader “Weirdo500″‘s review as the final word on this book:

I thought Otto’s Orange Day was fabulous. I liked how the genie wanted pacific words. I thought that the song was funky. I also loved how Otto was coloring the future. I recommend that teachers should get Otto’s Orange Day.
by: Weirdo500

We’ve created a Benny and Penny blog for emerging readers on our website. The interactive blog features the mice characters from creator Geoffrey Hayes. Hayes, author and illustrator, is the 2010 winner of the Theodor Seuss Geisel Award for Benny and Penny in the Big No-No!

Content on the blog is designed specifically for emerging readers. The vocabulary, visuals, and activities target the needs of early reading and writing. Parents and children can tune in every Monday for a great new story with Benny, Penny and their friends in a weekly comic strip. Visit the blog every Wednesday for a new cartoon featuring a caption contest. The author will post the best captions the following week.

Additional fun activities include:

• Write to the author in the comments section and he will personally answer them.
• Click on the weekly comic strip to download and print out for coloring.
• Cut the panels out, scramble them up and put them back in order.
• Read and reread the archives anytime.
• Brainstorm ideas for captions.
• Send us your drawings and writings and the author will highlight them on the blog.

Hayes is looking forward to meeting his fans on the blog.

“It broadens Benny and Penny’s world and gives children something to look forward to,” said Hayes. “It’s a great way for the kids to be in touch with the author and learn and have fun at the same time. It’s also something that parents and children can do together on a weekly basis.”

Visit the new blog with your early reader today!

Since March, we’ve had the great fortune of partnering with the New York City School Library System in order to organize “TOON In…A Comics in the Schools Initiative.”  The initiative is designed to increase students’ visual literacy by giving teachers free TOON Books and encouraging them to design lesson plans.  Once teachers began filling out our response form, we were intrigued by the comments they volunteered.  One teacher suggested:

We can also call them- Graphic Novels-the title “comics” @ this stage would not go well (once again-@ this Early stage in the initiative).

This suggestion came on the heels on a Washington Post review of Benny and Penny in The Toy Breaker in an article on “remarkable new kids’ graphic novels.”  We were fascinated by these comments on categorization.  On one hand, we value educators’ insights enormously; every book we make is is carefully vetted throughout its conception to ensure that it meets teachers’ standards.  We will never, therefore, disregard feedback from a teacher or parent who knows what best supports their children.

On the other hand, the TOON books are clearly not graphic novels.  Our longest books are 40 pages.  All our titles employ vocabulary appropriate for children younger than nine years old. Indeed, since our publishing house’s founding in 2008, we’ve struggled to lift our titles out of the “graphic novels” section of bookstores and libraries and into the “easy readers” section where we believe they belong.

Perhaps the disconnect between the categories of “comics” and “graphic novels” arises from our unwillingness, as readers, to assign a book we love deeply to a category we may find shallow.  Francoise Mouly and Art Spiegelman have worked tirelessly since starting RAW in 1980 to establish comics as a worthwhile medium in its own right.  The term “graphic novel” may have been a useful euphemism 30 years ago (it didn’t hurt when if was applied to MAUS, first published in book form in 1986), but we may have reached a point where it confuses rather than clarifies.

Testimonials from parents, educators and bloggers have been pouring into the TOON Books office lately, and we’re so proud of the reactions our kids’ comics elicit that we have to share some with you.  For two years, after all, we’ve promised our audience that the comic format of TOON titles is not just perfect for early readers but especially fit for children termed “reluctant readers.”  (This blanket term refers to kids who struggle with finding books they like or that they can even read.  As Diary of a Wimpy Kid author Jeff Kinney explains, of course, this term often is simply “a code word for ‘boys.’”)  We have always believed that comics contain a thrilling, multi-modal language that is uniquely able to enthrall boys, who may otherwise be isolated from the soft, pink, shimmery world of children’s literature like The Babysitter’s Club, and children with learning difficulties who might have difficulty grasping the unconnected words and images in standard picture books.  Experts like Barbara Tversky, Professor of Psychology at Stanford University, have attested to comics’ power.  Now parents are vouching for kids’ comics, too!

Karin McGaughey wrote in to say: “My son, Roy, was an early talker.  At the age of 20 months, he used 10x the words that the baby books said he should know.  But when he got to school, reading was a different matter.  By the time he got to second grade, where he had 1/2 hour of reading every night as his homework, he would get so frustrated that he literally said, ‘I HATE reading!’  His school had him tested and found out that he has pretty severe visual processing issues.  He’s started working with a special ed teacher.   A few weeks ago, we were on our way out the door to go to school, and he said he forgot something.   He ran back in the house and grabbed Stinky.  He said he wanted to read it in the car on the way to school.  I was so happy I almost cried.  He loves the humor and the story.  The comic format really helps him decode the meaning of the words when he is stuck on something.   We have several other books from TOON Books and Roy loves them.  Thank you guys!”

Blogger Danigirl’s young boys poring over the new TOON releases.

Danigirl, a blogger from Ottawa, recently posted about her boys’ enthusiasm for the newest season of TOON Books, Benny and Penny in the Toy Breaker and Zig and Wikki in Something Ate My Homework.  She says, “We’d stopped at the mail box on our habitual after-dinner walk, and the boys were delighted to hear that [the] new books had arrived. We didn’t even make it into the house…Tristan had read Zig and Wikki in Something Ate My Homework by the time they crawled into bed that night while Beloved and Simon (in senior kindergarten) read Benny and Penny in The Toy Breaker together. These are wonderful little books! They’re hardcover, intelligent, well-drawn and engaging — what else could you possibly want from a book?  When I asked Tristan what he liked best about Zig and Wikki in Something Ate My Homework, he said he liked the story and found the animal facts at the end of the book very interesting. He was quite concerned, in fact, that I might give away his copy by mistake — he wanted to make sure he could keep it so he could read it again later.”

“If your child is a beginning reader,” Danigirl writes, ” you know how empowering it is for a child to be able to read an entire book on his or her own.”  And it’s even more of a joy to hear that child ask to read a book over and over again.  Elementary-school teacher Darsa Morrow knows that feeling well; she writes on her blog about her kindergartner that “A few months ago, Toby checked out Benny and Penny in Just Pretend by Geoffrey Hayes from the school library. He (or we) read it at least once a day for two weeks…It wasn’t until we got the third book, Benny and Penny in The Toy Breaker, that I realized these were comic books. I know, it is hardly a surprise that kids like comic books. Max was very into the Bone series for a while…and both Max and Toby love all of my old Calvin and Hobbes anthologies. But I’ve never come across comic books like the Benny and Penny books. These are bound like regular books with hard covers and so are very durable. The stories are exactly right for early readers, unlike, for example, Calvin and Hobbes. (I started questioning my wisdom in sharing those books after Max and Toby locked me out of our hotel room so that they could eat all of the cookies…and then said they got the idea from Calvin and Hobbes.) And, of course, with comic books, there are many pictures per page to help provide visual support for the story…even if a child could only read a few of the words, there is enough action in the pictures in the Benny and Penny comics that the story would be easily understood. ‘I love the pictures so much. The mice are so cute!’ said Toby when I asked him why he was first interested in the Benny and Penny books. After reading the newest one, The Toy Breaker, Toby said he thought all of the arguing was funny and also liked how Cousin Bo finally learned how to play nicely. He recommends it for ‘anyone who likes to read.’”

We agree with Toby that “anyone who likes to read” will love TOON Books.  In fact, we’ll take it one step further–anyone who DOESN’T like to read will love TOON Books!  Dynamic illustrations, top-notch writing, word balloons, sound effects, and paneling combine to make our comics some of the most engaging reads around.  If you won’t take these parents’ word for it, then show your own early reader our books with the TOON Book Reader.  Every book we’ve published is available online for free with English narration by its creator and narration in Spanish, French, Chinese or Russian by trained voice actors.  Mary Ann Scheuer, a Californian librarian, says of the Reader that it’s “a fantastic online site that helps bring comics alive for young kids, while teaching them important reading skills.”  And keeping comics alive and educational for kids–for every kid–is exactly what we at TOON set out to do.

Click on this image to explore the TOON Book Reader Library for yourself!

Geisel-winner Geoffrey Hayes just returned from a cluster of lectures, signings, and readings around New York and Illinois.  He engaged audiences across the country with his thoughts on kid’s books and what School Library Journal called his “sweet, delicately colored illustrations.”  Librarians, teachers, comics experts, and lots and lots of children turned out to hear Geoffrey speak on the historical divide between children’s literature and comics, and how, after the two genres circled one another for years, the gap between them is finally starting to close.

Elizabeth Graeber, an audience member at Strand Bookstore in New York City, sketched Geoffrey and his Geisel-award-winning book Benny and Penny in The Big No-No! during his talk last week.

She also drew TOON Books Editorial Director Françoise Mouly and Pulitzer-Prize-winning comic creator Art Spiegelman, author of the TOON Book Jack and the Box.

Geoffrey reprised his talk in a presentation at the Graphic Novel Institute at Northwestern University.  There, he traced the history of children’s literature from the Brothers Grimm to the present day, his own TOON Books and his brand-new adventure comic Lovo and the Fire Wolf.  He spoke alongside specialists like Northwestern professor David Rapp and comics creator Josh Elder, and returned home not only with the flush of pride that came from his rapt audience but also with loads more knowledge about such topics as cognitive processing and the eye’s movement across a page.  “It was fascinating,” Geoffrey says.  “I learned a lot from the people I was working with that I want to incorporate into my own talks.”

Of course, Geoffrey didn’t spend all his Chicago trip immersed in academia.  He also visited schools and libraries, where he drew his sweet-faced characters Benny and Penny in response to the encouraging shouts of young kids.

Geoffrey described episodes from his school visits with delight: “One student said, ‘Can you draw my mom?’” he said, “So I drew Benny and Penny’s mom instead, and gave her lipstick and blush when the students asked.  Another group of kids asked me to draw Penny in a dress for picture day!”  Even though his travel was so packed with events, Geoffrey isn’t exhausted yet.  Reflecting on his drawings and readings, he has to admit, “They really seem to hold people.”

TOON Books celebrated its second anniversary in style on April 9 with a launch party celebrating the publication of TOON’s science-based early reader comic Zig and Wikki in Something Ate My Homework. Author Nadja Spiegelman and illustrator Trade Loeffler gathered with colleagues and friends to enjoy the slick new hardcovers, bonus puppets and toys, and platters of cheese and grapes on every table.

Nadja Spiegelman shows off a Zig and Wikki spread. (Squint to find our brand-new Benny and Penny plushies in the background!)

Trade Loeffler celebrates with Geisel award-winner Geoffrey Hayes, author of the Spring TOON Book Benny and Penny in The Toy Breaker.

The launch party was the perfect cap to a week of signings and talks by Spiegelman and Loeffler for the Strand and Barnes and Noble bookstores. The whirlwind of book promotion has been exhilarating for Spiegelman, a first-time author. Loeffler, though a veteran of web comics creation and publication, is still impressed with the quality of TOON hardcovers and the deliciousness of real-world (not digital) launch party snacks.

One partygoer isn't too grown-up to enjoy the coloring pages and stick puppets TOON had on display.

Spiegelman, Loeffler, and Hayes will only have a moment’s rest between parties and readings: they’re off this month to school visits across New York City, where they will go through the newest TOON Books with children and explain the workings of systems as complicated as the food chain or as letting someone borrow your toys. But for TOON Books’ authors and illustrators, this jam-packed schedule is fun, not work. According to them, even rooftop launch parties can’t measure up to hearing a classroom of kids ask you to read your TOON title just one – more - time!

Happy Friday everyone! Any plans for the kids this weekend? Bring the children to meet a handful of TOON creators from noon to 2 p.m. Saturday at Books of Wonder. The TOON authors and artists include Art Spiegelman, Geoffrey Hayes, Frank Cammuso, Dean Haspiel, Nadja Spiegelman and Trade Loeffler. They will autograph copies of their books and answer any questions you’re dying to ask.